Always-on customers
The internet has changed the way advertising works. No longer do the media moguls control what consumers ingest on TV, so B2C and B2B branding methods are having to adapt.
Consumers can get what they want, how they want it, from an array of always-on connectivity, fed directly to the individual anytime, anywhere, through high speed wireless connections. These focus on interactive, one-to-one relationships and may involve three screens - computer, mobile and TV.
New media services don’t tie consumers to their desk tops or TV. Only limitations to battery power are preventing a seismic explosion in mobile connectivity performance.
As a result, major companies are switching their advertising spend to interactive media as whole sections of potential consumers forsake TV. It's an area where true creative thinking is essential to success.
Consumers want interactivity; accessibility; immediacy; flexibility; freedom; entertainment; sound bite sized information; personalisation.
No one media option outperforms the rest but the appetite for entertainment is increasing. It's also more demanding and more fragmented with marketers reaching down the decision chain to the point of sale.
Much of the branding to the viral and new media markets is pioneering and largely unproven. Those companies who embrace it will find that interacting directly with their consumers in a online dialogue can produce massive rewards.
Make it happen.
Call: 0800 86 202 86
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email: info@flyingveemgt.co.uk