Champions
When someone else recommends your product to friends by word of mouth, it increases your exposure. When this happens virally online, it can increase your exposure thousands of times.
The social networks, like MySpace, Facebook, Orkut and Twitter, are currently booming. The blog forums have picked up again. One simple eye-catching message can be transmitted around the world in days without costing anything at all.
The online networks rely on people passing on hot news. If they got great service from you, they may tell their online friends. Their friends then tell their friends and so your fame grows like a biological virus.
To really make a viral advert work requires champions. These are your apostles, your believers, who like you and what you do so much they are driven to tell everyone who’s listening. Because it's not you but someone else blowing your trumpet, your credibility soars. People search you out and try you out. In turn they too become champions.
Champions have to be nurtured and kept in contact through blogging, email, phone, inducements, whatever builds that personal relationship. You can’t buy their loyalty - you have to earn it.
The social networks don’t respond to conventional marketing or branding techniques. To make it work for you will require a viral approach.
Make it happen.
Call: 0800 86 202 86
or
email: info@flyingveemgt.co.uk