Keeping in contact
Your customers may have jumped through hoops before buying from you.
All your investment in promotion, a compelling value proposition, a well designed website and a strong call to action have paid off because you made the sale!
People buy from people they like and trust but any relationship must be nurtured and maintained through regular contact otherwise it goes cold. This isn’t intentional, people just forget.
Companies lose more customers from neglect than from mistakes. Mistakes are usually quickly rectified which can actually strengthen your bond, but a forgotten relationship is like the preverbial dead parrot - deceased!
There are plenty of tools to keep in touch. Even picking up the phone once a month sends out a strong signal that they’re still important to you and acts as a reminder of why they bought from you initially. They may not be ready to re-order, but they'll know you're there.
Sending emails, blogs, RSS, with hot, relevant information about something they’re really interested in, keeps you on their radar. So can flyers, Facebook entries, Twitter, networking and many other methods.
If people buy once, the chances of a repeat purchase are increased. It is about momentum and initiative. If customers know you can solve their problems, it’s you they will come back to. They jumped through hoops to find you in the first place – and probably don’t want to do it all over again.
Make it happen.
Call: 0800 86 202 86
or
email: info@flyingveemgt.co.uk