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They’re hard to find but easy to lose, so keep customers keen with strong follow up marketing strategies.
You've fought to win customers so make sure you hang on to them. It costs around twenty times more to find a new customer than it does to keep an existing one.
The right marketing strategies can turn existing customers into loyal customers. These are your life blood, the foundation of your brand building and they will reward you when they feel you deliver. Treat them in the way they expect and deserve.
Keeping in contact
More customers are lost from forgetfulness than from mistakes, so staying in regular contact (e.g. social networking, email, RSS feeds, blogs) will keep you on their radar, warding off competitors and leading to a stronger, lasting relationship.
Sending them relevant, useful information that they will appreciate is fundamental to relationships particularly if it's a personal communication (e.g RSS feeds or a phone call). Use whatever works best for them.
Adding value
Your most important sale to a client is your second one as it adds value to an on-going business relationship. It’s the perceived value they feel you offer that makes them buy again. Encourage them to explore your other benefits, such as accessorising, for multiple selling opportunities.
Branding
Building a brand online requires a special kind of strategy. Customers are enabled to come to you through multi-channel experiences with your products or service.
It is a dialogue that builds loyalty as opinions are freely expressed. Loyalty is earned and the most loyal often become your champions using blogs, e-forums, social networks, etc to spread your name and fame. We can help you develop these skills.
Flying Vee Marketing are proactive in helping clients determine their best brand building strategies and planning for keeping customers and developing brands online.
Make it happen.
Call: 0800 86 202 86
or
email: info@flyingveemgt.co.uk