Sticky pages
The stickier your web pages, the more sales you’ll get.
People don’t aimlessly browse the online business world viewing hudreds of websites.
They’re looking for solutions to their major problem and if your website can grab their attention because you indicate you can, you may motivate them to buy. When pages aren’t sticky, visitors find no reason to stay and quickly log off.
Stickiness comes not from quantity but from quality text in easy to read, bite sized chunks of content which visitors can scan fast and hook into the most relevant sections.
Sticky pages lead a prospect through a series of baby steps towards a buying decision and good design and intuitive navigation play a critical role in this.
Stickiness is important because visitors don’t know you. They need the time to learn if you can really help them and they won’t part with hard earned cash until they’re sure it’s you they want to work with.
The relationship with visitors is subtle, combining relevant information with great presentation and visitors expect to see certain keywords or sign posts. Adding a short video of you and your products allows online visitors to make that all-important emotional attachment with you.
Think more about their needs and less about yours.
Like Goldilocks, the porridge has to be just right. Achieve stickiness and improve your chances of a sale.
Make it happen.
Call: 0800 86 202 86
or
email: info@flyingveemgt.co.uk