Making your website work
Your website’s function is to convert traffic into sales - period!
But if little of the traffic it gets is converted into sales then your website is failing. You have to attract quality prospects because they more likely to buy, so your website must be structured with your customers in mind.
A surprisingly high number of business websites fail because they ignore this simple, and seemingly obvious, rule.
While great design and navigation are important, on their own they won't drive sales. It's the words that describe the benefits a prospect can expect to receive if they buy that does this.
A website's success depends totally on how well it is promoted (e.g via pay per click) and how this marries in with the relevance of your content to the prospects' own needs. When the words, design and navigation are 100% in tune with the promotion, your website will really work.
Get this right and your website will become a critical part of your sales generation rather than a millstone around your neck.
A website that works states clearly why it is a good place for visitors to stay and browse. Until they become confident in you, they aren't going to buy or pick up the phone.
Relevance is what matters to prospects and search engines alike - so make your value proposition crystal clear, easy to grasp, compelling to read and presented in a well designed, simple manner.
Every statement a website makes should support the value proposition in a consistent and harmonious way - on every page. This delivers continuity and congruency which reduce friction, anxiety and risk - all major negatives in the conversion into sales.
20% of your products or services will drive 80% of your revenues so make sure these special visitors are catered for.
While your website must work for the search engines, in terms of content, keywords, design, navigation and linkage - it’s your visitors to the site who matter, because when they turn into customers they'll pay your bills. Google certainly won't!
Make it happen.
Call: 0800 86 202 86
or
email: info@flyingveemgt.co.uk